This November, visit EICMA 2024 in Milan, Italy, where passion meets innovation. EICMA started in 1914. Since then, it has grown into one of the largest two-wheeler exhibitions in the world.

In 2023, EICMA attracted over 560,000 visitors, making it the best year for the exhibition. The visitors included motorcycle enthusiasts, manufacturers, retailers, wholesalers, and the general public.

When you visit EICMA, we would love to meet you there. Find Maximo Moto at Hall #11, Booth #U37. 

Business and Entertainment Opportunities at EICMA

EICMA has carefully developed itself into a brand that represents passion and innovation. It has become a place with something for everyone.

For businesses, EICMA offers booths for product display. There were 8 in 2023, 6 in 2022, and 5 in 2021, fully occupied halls of exhibitors, business people, and enthusiasts.

The event attracts enormous media attention. A large number of journalists and content creators attend EICMA and spread the word where it matters. EICMA offers great opportunities for business and entertainment. For enthusiasts and other visitors, facilities include the MotoLive arena, test ride areas, the newly introduced Esports Arena for gaming, and the YUM (Your Urban Mobility) area for the latest developments in urban transport. 

What is special about EICMA 2024?

EICMA is the place where brands introduce their product lines, innovations, and latest technologies. The attendees are related to motorcycles in one way or the other, so all exposure is valuable for the brands.

This year, looking at the crowd it gathered in 2023, we expect a similarly massive crowd. 

Last year, in 2023, about 2036 brands attended EICMA. There were 700 direct exhibitors representing 45 countries from around the world.

EICMA has not yet revealed exact information about the participants, but given its rich history and enormous popularity, we know that you’ll enjoy a rewarding time.

We are expecting some exciting news at EICMA 2024, like:

• Mo’Cycle is launching AirBag Jeans. This is the first time they are opening this product line to retailers and the public. 
• Husqvarna promises All-New Motorcycle models. Expect to see, and test ride, Svartpilen and Vitpilen 801 motorcycles. 
• Baluer Helmets returns to EICMA.
• KTM is launching KTM Freeride E 2025.
• Can-Am is launching the 2025 Pulse and Origin all-electric motorcycle lineup.

And much more.

Products & Brands at EICMA 2024

You will find brands, products, and people from across the motorcycling universe, from motorcycle manufacturers to motorcycle navigation companies.

Use this link to find your favorite brand at EICMA 2024.

EICMA divides its exhibitors and products in 8 different categories. 

• Vehicles
• Helmets
• Parts and accessories 
• Services 
• Clothing & Equipment 
• Insurance 
• Associations and institutions 
• Specialized magazines
  

If motorcycling is your passion, EICMA is the place to be for you. Book tickets now.